Privacy Policy

Last updated: 5 November 2026

This policy explains what personal information Ask Property Dad collects through askpropertydad.uk, why, and what rights you have over it.

Who we are

Ask Property Dad is run by Master Plan Focus Limited, a company registered in England and Wales (company number 13187577), whose registered office is at Severn House, Prescott Drive, Worcester WR4 9NE. We are the "controller" of your personal data, which means we decide how it is used. You can contact us about privacy at [email protected]. Our ICO registration number is ZC281219.

What we collect

  • When you ask a question: your first name, email address, the question you send, and whether you're happy for us to use your first name with the answer.
  • When you sign up for tips: your first name and email address.
  • When you register interest in a Discovery Day: the details the form asks for, such as your name and email address.
  • When you visit the site: basic technical information such as your browser type and pages viewed, collected by our website platform to keep the site running, and, only if you accept cookies, visit statistics from Google Analytics (see Cookies below).

Please don't include sensitive details, such as health or financial account information, in a question.

How we use it, and our legal basis

What we doLegal basis under UK GDPR
Reply to your question, by email or, without your name, in a future post or emailLegitimate interests: answering the question you asked us
Send you first-time buyer tips by emailYour consent, which you can withdraw at any time
Tell you when Discovery Day dates are announcedYour consent, which you can withdraw at any time
Keep the website secure and workingLegitimate interests

We will only use your first name with an answer if you tick the box to say that's OK. This is based on your consent, which you can withdraw at any time.

Unsubscribing

Every tips email has an unsubscribe link. You can also email [email protected] and we'll stop.

Who we share it with

We don't sell your data. We share it only with the service providers who help us run the site and send emails, chiefly GenieAI, our website and email platform, which runs on HighLevel. They may only use it to provide their service to us.

Storage outside the UK

Some of our providers store data in the United States. Where that happens, we rely on the safeguards UK law requires, such as the UK International Data Transfer Addendum or the UK–US Data Bridge.

How long we keep it

  • Questions: up to 2 years after we reply, then deleted.
  • Tips sign-ups: until you unsubscribe.
  • Discovery Day interest: until you ask us to stop, or 2 years after we last contact you about Discovery Days, whichever comes first.

Your rights

You have the right to:

  • see the personal data we hold about you
  • have it corrected or deleted
  • object to or restrict how we use it
  • withdraw consent at any time
  • receive a copy in a portable format.

Email [email protected] to use any of these rights. We'll reply within one month.

Cookies

The site uses two kinds of cookies and similar technology:

  • Essential: the ones needed to display pages, run our forms and remember your cookie choice. These are always on.
  • Analytics (only if you click "Accept cookies"): Google Analytics, loaded through Google Tag Manager, tells us which pages people visit and how they found the site, so we can write more of what helps. Google may process this data in the United States. We don't use advertising cookies, and we never sell your data.

Until you choose, analytics stay off. If you click "Reject", nothing is loaded. You can change your mind at any time using the Cookie settings link at the bottom of every page. Google explains how it uses this data at policies.google.com/technologies/partner-sites.

Complaints

If you're unhappy with how we've handled your data, please contact us first. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed.

© 2026 Ask Property Dad, with Andy HaynesLinkedInPrivacyTermsCookie settings

Ask Property Dad shares general information for first-time buyers. It is not financial or mortgage advice. Your home may be repossessed if you do not keep up repayments on your mortgage.

askpropertydad.uk is run by Master Plan Focus Limited, registered in England and Wales, company number 13187577. Registered office: Severn House, Prescott Drive, Worcester WR4 9NE.